Clara Assin Sunyé

Today we are launching Gradient Basic, our newest subscription level that brings the power of data-driven insights to niche brand owners who only need to focus on a single category.

The Presence Analysis feature allows you to understand every aspect of the consumer traffic looking for products in your category.

Today's episode: Optimizing your Listings with traffic analysis tool

Today's episode: Optimizing your Listings with Product Recommendations

One of the main reasons why consumers buy on Amazon is because of the lower prices they found on it. Buyers love making good deals and, whenever they see one, they quickly forget about their regular brands or products. In this article we will go through the three types of promotions sellers can benefit from on Amazon to help you boost sales.

Determining the right price for your products on Amazon can be very tricky however, if you get it right, it will open the door to success. In the opposite scenario instead you will either don’t sell anything on Amazon or lose money. If there is one thing to check when determining if you are using the right pricing strategy, is whether your products are being listed in page one of results for your most important search terms. With 70% of all sales going to sellers listed in results page one, it is needless to explain why the above mentioned check should be a rule of thumb. In this article we will provide the main rules to check if you are applying the right pricing strategy.

If there is one thing that sellers on Amazon should want is to win the Buy Box. In fact, winning this white box on the top right side of the product pages is so powerful that it literally determines the sales performance of a product on Amazon. So, what should a brand be focusing on in order to win it?

You might be selling the most in-demand product in the market. But without targeting the right keywords, you won’t go far when it comes to selling it on Amazon. The Amazon marketplace is a powerful search engine. The main difference between Amazon and typical search engines is that Amazon’s main goal is to sell as much as possible. For this reason, its search algorithm is focused on matching the most relevant and high-converting products with the phrase that a shopper has typed in the search bar. In order to have your offerings seen, it is then crucial to get your product Amazon listings to show up for the top search terms. Now the question is: how to identify the right keywords for your products?

The most common way to discover and buy a product on Amazon is by searching for related keywords via the main search bar. Amazon’s Search Algorithm will then match those keywords with the best matching products. In order to do this, the algorithm screens all of the information available in the product Amazon listings including titles, descriptions, prices, availability and sales history, and provides the buyer with a ranking of the most relevant offerings. To ensure product visibility and increase sales on Amazon, it is then important to provide relevant and complete information about your products and brands. In this article you will find useful tips to optimize your Amazon product detail pages.

With more than 50% of shoppers starting their purchasing process doing product research on Amazon, it should be a brand’s priority to rank its products as high as possible in the shelf. How can sellers improve their Amazon products rankings to boost brand awareness and increase sales? In this article we are going to provide 5 tips to improve your products' position and explore what types of ranks Amazon offers.

Amazon ratings and reviews are among the most important information shoppers look at when evaluating a product on Amazon or anywhere else. The higher the Amazon star rating and review count, the more confidence buyers will have to purchase. Moreover, ratings and reviews are a key input to Amazon's relevance ranking which drives how products are ranked in search results and related products lists. For these reasons, sellers should pay close attention to their customers' feedback. In this article we will provide you with 5 ways to get more 5-star customer Amazon reviews.‍‍