How-To Video Series: Optimize your Listings with Product Recommendations

Today's episode: Optimizing your Listings with traffic analysis tool

You might be selling the most in-demand product in the market. But without targeting the right keywords, you won’t go far when it comes to selling it on Amazon. The Amazon marketplace is a powerful search engine. The main difference between Amazon and typical search engines is that Amazon’s main goal is to sell as much as possible. For this reason, its search algorithm is focused on matching the most relevant and high-converting products with the phrase that a shopper has typed in the search bar. In order to have your offerings seen, it is then crucial to get your product Amazon listings to show up for the top search terms. Now the question is: how to identify the right keywords for your products?

The most common way to discover and buy a product on Amazon is by searching for related keywords via the main search bar. Amazon’s Search Algorithm will then match those keywords with the best matching products. In order to do this, the algorithm screens all of the information available in the product Amazon listings including titles, descriptions, prices, availability and sales history, and provides the buyer with a ranking of the most relevant offerings. To ensure product visibility and increase sales on Amazon, it is then important to provide relevant and complete information about your products and brands. In this article you will find useful tips to optimize your Amazon product detail pages.