Geoff Coco

VP, Product

Geoff leads product management at Gradient. With a background in ad tech, analytics, and digital media, he brings a wide-ranging perspective to the field of eCommerce analytics.

Prior to Gradient, he led programmatic TV monetization at WideOrbit. Geoff has computer science degrees from Dartmouth College and the University of Washington and an MBA from MIT Sloan. He also competes in Nordic ski racing, and coaches youth Ultimate Frisbee.

Blog Posts

Deep Dive into Your Followed Products

The new products tab in the Gradient Console allows you to see everything in shelves you are following.

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The Gradient Score: Leading Indicator of Sales Success

Brands that improve their Gradient Score, saw sales gains during Black Friday and Cyber Monday

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