Bobby Figueroa

CEO and Founder
“Passion drives our ambition to go beyond our wildest dreams, everyone wants to solve tough problems and it is their passion and belief in our vision that fuels their work.”

Bobby has spent two decades building technology for brands to transition into online marketing and ecommerce. At P&G, Microsoft, Google and Yahoo!, he developed products and services that helped brands connect with consumers across every digital platform. Then he led Amazon’s Global Advertising Operations and Customer Success team, focusing on helping brands increase their sales through e-commerce marketing.

Bobby is now bringing all this know-how and expertise about brands, technology and e-commerce to build a new generation of Machine Learning tools that help brands grow sales. He has a BS in Electronics and Telecommunications from Tec of Monterrey and an MBA from Harvard Business School.

Blog Posts

Feature: The Massive Amazon Advertising ML Opportunity

Transforming the ecommerce opportunity on Amazon through ML

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Gradient.io Launches First Tool to Measure Brand Health on Amazon

Gradient.io, an intelligent insights platform for Amazon, today announced ​Gradient Score, ​the first tool to measure performance on the “Amazon Digital Shelf,” allowing brands to see how they compare to their competitors.

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Introducing the Gradient Score

Gradient Score (BETA), a unique way to measure your brand health on Amazon

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What Amazon's Earnings Report Signals About the Broader Ad Market

An interview on Bloomberg TV with our Founder and CEO Bobby Figueroa

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New Automation and AI Will Enhance a Customers’ Point-of-sale Experience

New Automation and AI Will Enhance a Customers’ Point-of-sale Experience

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Ratings and Reviews at the most powerful moment - the point of sale

AI and ML will power the next generation of recommendation innovations

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Digital Point of Sale: Early Movers Can Seize Big Opportunities

Digital Point of Sale: Early Movers Can Seize Big Opportunities

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Gradient.io raises $3.5 million to help brands bring machine learning to Amazon marketing

Flying Fish Partners, PSL Ventures, MDC Ventures and Black Jays Investments invest in market shift toward intelligent e-commerce marketing.

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