Recommendations
User Guide

Introduction

Gradient Recommendations provide you with a set of optimizations to improve brands and products performance on Amazon. Recommendations are unique to every product and category. Thanks to our proprietary model, not only you are provided with specific actions but also you can have an idea of the impact each recommendation can have on sales.

Recommendations can be used together with the score components from the Gradient Score (Positioning, Presence, and Response), which indicates the general area of focus for the listing. Depending on the type of recommendation, the impacts are predicted to be observed in either a short, medium or long term. Your business goals will determine which time frame you want to focus on.


How To Enable Recommendations
  1. Create a Gradient account
  2. Follow any brand in one or more Amazon categories
  3. In about an hour Recommendation on products for your followed brand will become available to view in the Product tab.

How It Works

Recommendations are "what-if" scenarios with predicted outcomes. It works by using a mathematical model of the marketplace and testing various small changes to your listings to analyze predicted impact on your Amazon sales with each potential change. Then, in the Gradient Console we show you the recommended listing optimizations that have the strongest potential impacts.

Recommendation Types
Presence

Shelf Share - recommended increase or decrease in share of listing impressions for Amazon category - see also Shelf Share.

Average Search Rank - recommended increase or decrease in the average search result ranking positions for a given product within an Amazon category.

Paid Presence - recommended increase or decrease in the percentage of overall shelf share that is driven by paid methods.

Buy Box Sellers - recommended increase or decrease in the number of different sellers that appear in the buy box.

Response

Review Count - recommended increase in the number of reviews for a given product within an Amazon category.

Star Rating - recommended change on the average star rating for a given product within an Amazon category.

1-Star Reviews - recommended change on the percent of 1-star ratings for a given product within an Amazon category.

5-Star Reviews - recommended change on the percent of 5-star ratings for a given product within an Amazon category.

In-Stock - recommended increase or decrease in the number of days during which a given product should be in-stock (fully or in part) within an Amazon category.

Positioning

Price - recommended average price for a given product within its Amazon category.

Price Variance - recommended increase or decrease in price range for a given product over a specific period of time.

Amazon Prime - recommendation on how much a product would benefit from the Prime Label (intermittent or continuous basis).

Amazon Choice - recommendation on how much a product would benefit by gaining of the Amazon Choice designation.

Title Word Count - recommended number of words, independently of search volume, to be added or removed from a product title.

Title Search Terms - recommended number of high search volume keywords to be added or removed from a product title.

Description Word Count - recommended number of words, independently of search volume, to be added or removed from a given product description.

Description Search Terms - recommended number of high search volume keywords to be added or removed from a product description.

Image Quality - recommended number of total pixels in a product detail page.

Thumbnail Count - recommended increase or decrease in the number of product pictures in a given product detail page. Thumbnails pictures are those that appear on the top left of a product detail page.

Title Capitals - recommended number of capital letters to be added or removed from a product title.

Title Punctuation - recommended number of punctuation marks to be added or removed from the title of a given product.

Title Parentheses - recommended number of parentheses to be added or removed from the title of a given product.

Title Unicode - recommended number of non-ascii characters to be added or removed from a product title.