At Gradient, we’ve built a tool to solve the uncertainty inside those black boxes on Amazon. We call it the Gradient Score. At a glance get a measurement of your advertising, product positioning, customers’ response and how you rank against competitors on the Amazon digital shelf. Your Gradient Score can be your single point of reference and provide a clear correlation to earning sales gains.
No longer could we see how we stacked up to the competition, where we sat on the shelf and how shoppers found our products.
Presence measures how effectively your product is capturing the attention of interested shoppers, and the proportion of product listings in search and other relevant product listing impressions that are developed to your brand's products within the category. Presence also includes how cost-effectively your brand has attained those impressions by looking at the ratio of your organic and paid listings.
Positioning measures how attractively your brand's products are merchandised on Amazon. Positioning includes the product's price, relevance, and richness of the page inclusion of special badges like Best Seller status.
Response measures how positively your customers respond to your products, and how they vote at the point of sale. Response looks at sales rank and sales velocity, but also includes things like ratings, review sentiment, and product page conversion rates.
To get a score for a brand of interest, you can search the more than a million scores already generated, or you can request a new score by selecting a product listing from Amazon (US only for now), and our servers will get to work crunching the data.
The Gradient Score is the first, and only, easy-to-understand brand management metric for your performance across different shelves.