Back to Blog

Holiday 2021 Insights

Kathryn Lin

Online holiday shopping in 2021 is projected to continue its surge following the history-making peak in 2020. Trends in the industry indicate that shoppers are finding value parity between online prices and brick & mortar prices and shoppers value the convenience of online browsing. Connecting Gradient’s data to shopper trends seen in the industry, shoppers are flocking online for gift-purchasing his holiday season early and at higher volumes.

Are you curious what you can do to set your brand up for success this holiday season? Access Gradient’s Holiday 2021 Insights Report to understand both the drivers of the season and access what you can do to activate your product portfolio using the Gradient application.

Download the report to read more.

Photo by Jakob Owens on Unsplash


More from the Feed

Unlock your digital shelf strategy with Presence, an intelligent SOV metric

Presence, a more powerful metric than share of voice (SOV) for eCommerce, captures your brand’s share of shopper visibility along the shopper journey on the digital shelf. Download the white paper to learn how to use Presence to grow your online business.

Read Story

Introducing Gradient Basic, for brands to get started optimizing their eCommerce presence

Today we are launching Gradient Basic, our newest subscription level that brings the power of data-driven insights to niche brand owners who only need to focus on a single category.

Read Story

Gradient Plus coming out of Beta

Gradient Console Plus, which gives ecommerce manager powerful insights into their brand performance on Amazon, is coming out of beta and now available to paid subscribers.

Read Story