Online holiday shopping in 2021 is projected to continue its surge following the history-making peak in 2020. Trends in the industry indicate that shoppers are finding value parity between online prices and brick & mortar prices and shoppers value the convenience of online browsing. Connecting Gradient’s data to shopper trends seen in the industry, shoppers are flocking online for gift-purchasing his holiday season early and at higher volumes.
Are you curious what you can do to set your brand up for success this holiday season? Access Gradient’s Holiday 2021 Insights Report to understand both the drivers of the season and access what you can do to activate your product portfolio using the Gradient application.
Download the report to read more.