Gradient kicks-off 2020 with big news!
On October 10, 2019, Gradient.io announced the launch of the industry-defining Gradient Score. The "Score" is a first of its kind measurement, based-on advanced machine-learning technologies, that gives marketers and agencies the ability to measure a product's presence on Amazon as a leading indicator of sales.
Since that date, the Gradient Team has been busy addressing the needs of marketers. As of January 1, 2020, Gradient is excited to announce that over 500,000 brands have been Scored based on the assessment of 90 million ASIN's (uniques products sold on Amazon). The impact of this work is that top marketers now have instant access to their performance on Amazon.com as well as access to all their competitor's Gradient Scores.
Gradient now offers insight to over half a million brands!
With the Gradient Score, marketers can instantaneously benchmark their Amazon presence versus their direct competitors as well as gain insight into areas to improve their presence demystifying the black box of Amazon algorithms, forever taking the guesswork out of what to work on or optimize. Gradient offers these insights free by either checking their Score at https://www.gradient.io/ or subscribing to free regular updates.
What is the Gradient Score
The Gradient Score reports an overall measure of your brand's performance and provides a brand health assessment by analyzing your brand's products in a particular category on Amazon.
Similar to consumer credit ratings, Gradient Score reports your brand's strength relative to your peers.
Your overall Score combines measurements in 3 main areas: Product Positioning, Brand Presence, and Customer Response.
Bigger Things Coming
2020 is shaping up to be a big year at Gradient. We're re-defining the insights available to marketers on Amazon. Join the community of brands that are finding Gradient indispensable to their continued success on Amazon.
Now back to work. See you in 2020!