Ensuring your product is properly positioned on an Amazon Shelf is, for many brands, a black box full of algorithms in an environment where you’re not quite sure exactly how or what to optimize for.
At Gradient, we’ve built a tool to solve the uncertainty inside those black boxes on Amazon. We call it the Gradient Score. At a glance get a measurement of your advertising, product positioning, customers’ response and how you rank against competitors on the Amazon digital shelf. Your Gradient Score can be your single point of reference and provide a clear correlation to earning sales gains.
No longer could we see how we stacked up to the competition, where we sat on the shelf and how shoppers found our products.
To get a score for a brand of interest, you can search the more than 500,000 scores already generated. Or, you can request a new score by selecting a product listing from Amazon (U.S. only for now), and our servers will get to work crunching the data. The Gradient Score is the first and only, easy to understand brand management metric for your performance on Amazon.
Gradient's Intelligent Insights Platform is built on four key areas, each formulated to provide unparalleled insights for your brand.
With the Gradient Shelf, you can now fully quantify product and brand share.
Using the Gradient Dynamic, you can understand and plan the right investment between organic and paid presence.
The Gradient Score gives you unprecedented insight on the health and overall potential of your products.
Gradient Compete, tracks competitors and identifies new entrants in your category.
Recently Gradient.io hit an auspicious milestone and now supports Amazon’s top brand marketers with more than 1 million Gradient Scores! These insights can be found at https://gradient.io.
As of January 1, 2020, Gradient is excited to announce that over 500,000 brands have been Scored based on the assessment of 90 million ASIN's (uniques products sold on Amazon).
At Gradient.io, we've been building powerful machine-learning-based tools to help. Today, we’re releasing a powerful new way to understand quickly and clearly how well your products are positioned on that Amazon digital shelf-- the insights needed to understand what is happening with your brand and your products inside of Amazon.