How-To Video Series: Optimize your Listings with Product Recommendations

Today's episode: Optimizing your Listings with Product Recommendations

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How to Optimize Your Amazon Product Listings

The most common way to discover and buy a product on Amazon is by searching for related keywords via the main search bar. Amazon’s Search Algorithm will then match those keywords with the best matching products. In order to do this, the algorithm screens all of the information available in the product Amazon listings including titles, descriptions, prices, availability and sales history, and provides the buyer with a ranking of the most relevant offerings. To ensure product visibility and increase sales on Amazon, it is then important to provide relevant and complete information about your products and brands. In this article you will find useful tips to optimize your Amazon product detail pages.

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How to Find the Best Keywords for Your Products on Amazon

You might be selling the most in-demand product in the market. But without targeting the right keywords, you won’t go far when it comes to selling it on Amazon. The Amazon marketplace is a powerful search engine. The main difference between Amazon and typical search engines is that Amazon’s main goal is to sell as much as possible. For this reason, its search algorithm is focused on matching the most relevant and high-converting products with the phrase that a shopper has typed in the search bar. In order to have your offerings seen, it is then crucial to get your product Amazon listings to show up for the top search terms. Now the question is: how to identify the right keywords for your products?

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How to Earn 5-Star Customer Reviews on Amazon

Amazon ratings and reviews are among the most important information shoppers look at when evaluating a product on Amazon or anywhere else. The higher the Amazon star rating and review count, the more confidence buyers will have to purchase. Moreover, ratings and reviews are a key input to Amazon's relevance ranking which drives how products are ranked in search results and related products lists. For these reasons, sellers should pay close attention to their customers' feedback. In this article we will provide you with 5 ways to get more 5-star customer Amazon reviews.‍‍

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How to Make Your Products Rank Higher on Amazon

With more than 50% of shoppers starting their purchasing process doing product research on Amazon, it should be a brand’s priority to rank its products as high as possible in the shelf. How can sellers improve their Amazon products rankings to boost brand awareness and increase sales? In this article we are going to provide 5 tips to improve your products' position and explore what types of ranks Amazon offers.

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